This commentary contrasts "Piercing the Bubble" by proposing "pull" (rather than "push") strategies as a way for business schools to more meaningfully engage poverty and social exclusion. By reframing poverty issues in such a manner that they connect with core business student interests of career opportunities, current management practices, and wealth creation, there is a better chance of their substantial connection to the curriculum and orientation of business schools. This article points to parallel developments in the environmental sustainability field and in management education in North American settings.