This study aimed at determining the interaction between parents and adolescents pertaining to television advertisements as a consumer socialization agent and the effects of advertisements on the purchasing decisions of adolescents. The effects of age and sex were also investigated. The sample included 240 high school students in grades 9, 10 and 11 (100 girls; 140 boys). A scale was used to collect data. The results showed that male adolescents were more heavily affected by television advertisements and their parents' recommendations than female adolescents. Also, adolescents aged between 16-18 enjoyed television advertisements more and based their purchasing decisions on them. The age and gender of adolescents affected not only their interaction with parents relating to television advertisements but also the way they perceived advertisements. (Contains 1 table.)