Data from surveys of juvenile court probation officers in four states are analyzed to understand professional orientations toward two seemingly contrasting goals of contemporary juvenile justice systems: punishment and treatment. These self-reported juvenile probation officer orientations are considered in relation to three clusters of variables representing somewhat distinct hypothetical bases of professional orientation: court context, decision-maker status characteristics, and resonance with legal, victim's rights, and character issues. Although court context and status characteristics distinguish attitudes toward treatment and punishment, attitudinal resonance is an especially strong predictor of these orientations. Rather than mutually exclusive or static ideologies, treatment and punishment appear to be flexible, overlapping goals that appeal to officers according to their congruence with other personal convictions. Younger probation officers are also found to be more punitive, net of other influences, suggesting cohort replacement may accelerate the displacement of juvenile rehabilitative ideals. Implications for juvenile justice research and policy are considered. (Contains 3 tables, 1 figure, and 13 notes.)