This case study will take readers through the planning and publication process of a collaborative departmental library blog at Syracuse University, which is a large private, non-profit research intensive university located in central New York State. It will provide an overview of the history of the project and the mission of the blog. It will describe the technical aspects, developing a publication schedule, and the editorial responsibilities of maintaining the blog. The impact of the blog is documented. The blog has raised awareness of the librarians' expertise and this is explored alongside how posts have contributed to a number of wider conversations in librarianship.