Peer reviewed
Direct linkERIC Number: EJ256794
Record Type: Journal
Publication Date: 1981-Dec
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0194-3081
EISSN: N/A
Marketing and the Printed Media: Getting the Promotional Job Done.
Smith, Barbara A. W.
New Directions for Community Colleges, n36 p39-44 Dec 1981
Defines publicity, advertising, and promotion. Explains the four principles of using media in educational marketing: know the goal of the promotion, the interests and biases of newspapers and radio and television stations, the programs of other local educational services, and the definition of newsworthiness for the various media. (DD)
Descriptors: Community Colleges, Mass Media, News Media, Newspapers, Public Relations, Publicity, Radio, Student Recruitment, Television, Two Year Colleges
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
