Peer reviewed
Direct linkERIC Number: EJ846192
Record Type: Journal
Publication Date: 2005
Pages: 23
Abstractor: As Provided
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Importance of Language Games in School Public Relations
Fusarelli, Lance; Sanders, Marla
Journal of School Public Relations, v26 n4 p281-303 Fall 2005
This article examines the language games played by superintendents as they work with school boards and community activists to craft school policy. We begin by examining the role of language in problem definition and the agenda-setting process. We then examine how political culture and the media affect problem definition. We argue that school leaders must actively and craftily control these debates over school policy, and we offer suggestions for winning these language games.
Descriptors: Language Role, Public Relations, Agenda Setting, School Policy, Superintendents, Board Administrator Relationship, Boards of Education, Policy Formation, Language Usage, Politics of Education, Administrator Responsibility
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
