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Peer reviewed Peer reviewed
ERIC Number: EJ465114
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0022-5517
EISSN: N/A
Integrated Communications and Practitioners' Perceived Needs.
Rose, Patricia B.; Miller, Debra A.
Journalism Educator, v48 n1 p20-27 Spr 1993
Finds little or no difference in the interest of small market advertising and public relations practitioners in professional courses. Lends support to the idea of a common curriculum (an Integrated Marketing Communications program) to fulfill the educational needs of both groups. (SR)
Descriptors: Advertising, Communication Research, Educational Needs, Higher Education, Professional Training, Public Relations
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A