Should You Know How to Do Marketing, Advertising, & Public Relations Writing?.

Sides, Charles H.

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Peer reviewed

ERIC Number: EJ448407

Record Type: Journal

Publication Date: 1992

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Should You Know How to Do Marketing, Advertising, & Public Relations Writing?

Sides, Charles H.

Technical Communication, v39 n3 p367-75 Aug 1992

Argues that technical writers who develop broader writing skills prove to be more valuable to their employers during periods of economic downturn. Offers an overview of the basic skills needed to write marketing, advertising, and public relations documents. (PRA)

Descriptors: Advertising, Higher Education, Marketing, Public Relations, Technical Writing, Writing Skills, Writing Strategies

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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