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Peer reviewed Peer reviewed
ERIC Number: EJ629221
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0363-8111
EISSN: N/A
Internationalizing the Public Relations Curriculum.
Taylor, Maureen
Public Relations Review, v27 n1 p73-88 Spr 2001
Discusses broadening public relations to an international level by incorporating the topics of culture, international practices, and culturally sensitive theory development. Discusses rationale, design, and execution of an undergraduate course in international public relations. Suggests ways to incorporate assignments addressing international issues within basic courses. Describes working with students in other countries on public relations cases via new communication technology. (SR)
Descriptors: Class Activities, Course Descriptions, Course Objectives, Cross Cultural Training, Cultural Awareness, Cultural Differences, Global Approach, Higher Education, Intercultural Communication, Multicultural Education, Public Relations, Speech Communication
Publication Type: Guides - Classroom - Teacher; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Note: Theme: Public Relations Teaching.