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Peer reviewed Peer reviewed
ERIC Number: EJ287917
Record Type: Journal
Publication Date: 1983
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Higher Education: Two Public Relations Case Studies.
Yarrington, Roger
Public Relations Review, v9 n3 p40-49 Fall 1983
Traces the development and implementation of an information program to combat proposed cuts in student financial aid and a more general program to generate overall support for higher education. (Available from Communication Research Associates, Inc., 7100 Baltimore Blvd., Suite 500, College Park, MD 20740; sc $7.50.) (PD)
Descriptors: Case Studies, Higher Education, Mass Media, Professional Associations, Public Relations, Publicity, Student Financial Aid
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A