The current study takes a novel approach to studying the correlates of subjective well-being. Unlike previous studies, which typically examine group-level well-being at the state or national level, we analyzed correlates of well-being at the county level within the United States. Using nationally representative data, we found that reliable variance in well-being exists across counties. Furthermore, this variance was associated with a number of objective factors, including income, population density, health and education. Continued study of these factors at the regional level may have important implications for developing community programs and public policy.