Public libraries are seeing flat or reduced funding even as demands for new services are increasing. Facing an identical problem, Extension developed a program to identify the indirect benefits to non-participants of Extension programs in order to encourage their public funding support. This educational approach was customized to public libraries and piloted with 15 libraries. Evaluations demonstrated that the approach was popular and effective in changing local practices. Strategies are shared for customizing Extension's public value program so that any public program can articulate short private and public value statements.