Land-grant institutions that are also research extensive may face the unique position of asking faculty to fulfill a historical mission with low consideration of public service in the reward structure. This paradox between mission and reward results in the socialization of many faculty away from participation in public service. This article discusses a study of faculty perception of values regarding public service at a large, land-grant, and research extensive institution. Results from the study support the notion that both tenure and pay rewards may be inaccessible to faculty who perform public service at land-grant institutions with research emphases. (Contains 1 table.)