The purpose of this study was to investigate the organizational image of basic schools in Turkey, a rapidly developing nation that has been investing significantly in education. Participants were 730 residents of Ankara province in the Golbasi district. The participants were selected using a cluster sampling methodology. Data were collected through a public opinion survey developed by the researcher. The analysis of the data revealed a moderate public image of public education. This finding does not support the strong public confidence expected in education, despite significant investment in this area. Implications for further research are also discussed. (Contains 7 tables.)