Drawing from learning and attitude theories, the current investigation explores the effect of media on students' attitudes. Study 1 was a content analysis of 34 films classified as university-themed comedies and showed that such films highlighted risk-taking (e.g., alcohol consumption) and minimized the importance of academics (e.g., studying). The purpose of Study 2 was to demonstrate the impact of these films on the attitudes university students hold. One hundred and twenty-four undergraduates viewed a segment of either "Animal House" or a neutral film and results showed that viewing "Animal House" brought about positive attitudes towards substance use and negative attitudes towards academics even when controlling for past substance use and movie viewing frequency. The discussion focuses on future directions.