Instructors of psychology typically use a variety of methods to teach concepts. The present double-blind experiment is intended to determine the effectiveness of popular television clips as exemplars of Piagetian concepts compared to verbal descriptions of the same exemplars among a sample of 86 undergraduate students enrolled in an introductory psychology course in a US college. Results indicated an advantage in learning the concept of conservation at follow-up stage for students exposed to the popular television exemplars, but there were no differences in overall learning at initial assessment, or on the three other Piagetian concepts.