Discourse analysis can be used to understand and interpret culturally and socially produced meanings regarding work and to outline how specific rules and conventions can configure meaning production of work in context. The implications of some core concepts in discourse analysis pertinent to career counseling are explored, including discourse, deconstruction, power/knowledge, psy-complex, ideology, and identity. Such an exploration has the potential to initiate a process of critical self-reflection in career counseling and development so as to enhance ethical, fair, and inclusive practices in the field.