As more wind energy projects are constructed and placed into operation, their potential downsides are becoming more apparent to a larger number of people. One of the most contentious issues is that of the potential loss of property values for those who happen to own homes close to these projects. This issue may be more parochial and therefore seemingly less important than larger global issues, such as energy independence, sustainability, or global warming. But for those most directly affected by these projects, it can serve as a single proxy for all the other local concerns with wind turbines, such as noise, visual pollution, and health. Moreover, rural homeowners vote in high numbers, and in those locations where there is still local control of wind energy projects, the local politicians will eventually reflect those concerns. The wind energy industry counters these concerns by quoting from a series of industry and government studies that claim to show that proximity to wind turbines does not materially affect home prices. However, their efforts at allaying the concerns of the local homeowners have not been very successful. This article discusses some of the reasons why the industry has been unsuccessful at quelling these concerns, including an evaluation of the evidence from both sides of the wind energy debate as a homeowner might see it and ends with suggestions on how the industry might allay these concerns. (Contains 1 figure and 1 note.)