It's no secret within the academic or manufacturing communities that community colleges are the nation's training ground for industrial-skilled trade careers. But outside community college classrooms and industrial plants, many people are in the dark about the growing numbers of these often-well-paid and in-demand jobs. This article introduces the Trades in Focus Community College Initiative which aims to shine a light on these opportunities. Conducted in partnership with the American Association of Community Colleges (AACC), the yearlong project promotes the visibility and value of industrial-skilled trades careers and how to match them with the training and skills offered by community colleges to deliver stable jobs and wages.