ERIC Number: EJ957318
Record Type: Journal
Publication Date: 2012-Mar
Pages: 8
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1080-5699
EISSN: N/A
Weaving Social Media into a Business Proposal Project
Li, Xiaoli
Business Communication Quarterly, v75 n1 p68-75 Mar 2012
Given that students are enthusiastic about social media or even have expertise in some social media tools, the author decided to design a class project in her Writing for Careers (Business Communication) class that integrates social media in terms of content and project management. This article intends to describe such a class project design as well as the working process; reflect on such a practice by reviewing students' feedback, examining the final products, and assessing the learning outcomes; and finally provide suggestions on how to improve this project. (Contains 1 figure.)
Descriptors: College Students, Social Networks, Web Sites, Role, Classroom Environment, Simulation, Proposal Writing, Business Communication, Electronic Publishing, Financial Support, Teamwork, Student Projects, Web 2.0 Technologies, Cooperative Learning, Ethics, Teacher Role, Reflection, Adoption (Ideas), Persuasive Discourse, Instructional Effectiveness, Theory Practice Relationship
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A