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ERIC Number: EJ957318
Record Type: Journal
Publication Date: 2012-Mar
Pages: 8
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1080-5699
EISSN: N/A
Weaving Social Media into a Business Proposal Project
Li, Xiaoli
Business Communication Quarterly, v75 n1 p68-75 Mar 2012
Given that students are enthusiastic about social media or even have expertise in some social media tools, the author decided to design a class project in her Writing for Careers (Business Communication) class that integrates social media in terms of content and project management. This article intends to describe such a class project design as well as the working process; reflect on such a practice by reviewing students' feedback, examining the final products, and assessing the learning outcomes; and finally provide suggestions on how to improve this project. (Contains 1 figure.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A