As clientele needs diversify, Extension educators are examining new technologies, including online tools, to deliver educational programming and resources. Using agritourism as the educational topic, the study reported here sought to evaluate participants' acceptance of online educational programming (webinars) and the effectiveness of the technology in meeting the needs of participants and Extension educators. Overall, results provided favorable support of webinars for online educational programming and illustrated the effectiveness of this technology in reaching diverse audiences. Findings suggest webinars can enhance the value, availability, and sustainability of Cooperative Extension programming. (Contains 8 tables and 1 figure.)