A significant trend in higher education evolving from the wide accessibility to the Internet is the availability of an ever-increasing supply of data on Web sites for use by professors, students, and researchers. As this usage by a wider variety of users grows, the ability to judge the integrity of the data, the related findings, and the Web site is becoming increasingly important. This article lays the groundwork for developing a set of Generally Accepted Standards of Data Integrity to guide users in evaluating data and information available on Internet Web sites.