The need for increased industrial productivity has become great in American society. If America is not to be outstripped by foreign competitors, worker productivity must be increased. Industrial arts can play a part in increasing productivity by fostering productive ideas in students. Attempts at work redesign have led to short-term increases in productivity but have not always led to sustained productivity improvement. Since attempts at attitude improvement in workers do not always continue after an innovative approach, new priorities should be set for industrial education. There should be a thrust for research in methods of quality of working life and for strategies to develop the awareness and skills in youth necessary to function in the roles required in industry for improving productivity. Somewhere in the background of the American work force there needs to be educational experiences that are designed to develop the skills of productive thinking. Students can be made conscious of their power to produce ideas and their power to convert ideas to products that form the content of this world. People can be taught to make incremental improvements in their productive thinking abilities. Two techniques used in workshops to increase productive thinking are the "Golden Touch Techniques" and the Semantic Interdisciplinary and Combination of Reality Factors Technique. Use of these techniques in industrial arts can help students to improve their thinking and contribute to industrial productivity. (KC)