This review of theories and research relating to attitude and behavior change is organized according to five different theoretical approaches to the understanding and changing of attitudes. Selected because they seemed to provide the basis for research on how attitudes and accompanying behaviors can be changed and empirical evidence on what works and what does not, the theories, outlined by Kamper and Glostein (1975), are (1) learning approaches, including operant conditioning, classical conditioning, and Yale program methods; (2) cognitive approaches, including Gestalt and consistency (both cognitive integration and cognitive dissonance theory) methods; (3) functional approaches, including Katz' functional theory and Ellis' rational-emotional theory; (4) social influence approaches, including reference group and reference individual methods; and (5) structure-process-attitude intervention. For each approach, the theory is reviewed briefly and selected research relating to that approach is summarized. A final section discussing implication of the research develops a series of general change techniques which are applicable to the implementation of planned attitude change--educational and sex equity--mandated by implementation of regulations of Title IX and Vocational Education Amendments of 1976. (YLB)