The disciplines of counselling and psychotherapy have generated a range of innovative qualitative research methods. There is the potential for further developments, particularly in relation to methods that reveal how the researcher is implicated in the research. Practitioner-researchers could help to identify potential new methods through a willingness to engage in creative applications of clinical expertise and knowledge to their research projects. This article presents an example of applying a creative reflective method to the research process and discusses its potential for delivering insights into how the researcher is shaping the research and its findings. This particular mental imagery technique is considered in the light of conceptual metaphor theory and the possibility that representing the research project as a mental image can reveal how the researcher is cognitively structuring the research process.