This ambitious book aims to reorient discussions about school reform by moving away from "whole school" solutions to customized services and products. While the best-known entrepreneurial efforts have sought to fix problems at a schoolwide level, this volume looks at "how providers might use new tools to deliver or customize services that do not conform to conventional [school] policies or structures." The book surveys the current landscape of customized entrepreneurial activity in education, looks closely at particular customized innovations by schools and education entrepreneurs, and addresses persistent concerns that arise in connection with customized reforms. Overall, the book aims to spur fresh thought about the scope and nature of promising education reforms and to open up strikingly new possibilities for entrepreneurial activity in today's schools. This book contains: (1) Creating Responsive Supply in Public Education (Kim Smith and Julie Petersen); (2) Reframing the Choice Agenda for Education Reform (Chester E. Finn Jr. and Eric Osberg); (3) The Rise of Global Schooling (Chris Whittle); (4) Multiple Pathways to Graduation (Tamara Battaglino and JoEllen Lynch); (5) The Evolution of Parental School Choice (Thomas Stewart and Patrick J. Wolf); (6) Education Tools in an Incomplete Market (Douglas Lynch and Michael Gottfried); (7) A Typology of Demand Responders in K-12 Education (Joe Williams); (8) Price Competition and Course-Level Choice in K-12 Education (Burck Smith); (9) The Data Challenge (Jon Fullerton); (10) Will Policy Let Demand Drive Change? (Curtis Johnson and Ted Kolderie). An introduction by Bruno V. Manno and Frederick M. Hess, a conclusion piece by Frederick M. Hess and Olivia Meeks, and an index are included.