ERIC Number: EJ807132
Record Type: Journal
Publication Date: 2005
Pages: 17
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0273-4753
EISSN: N/A
Five Principles for Workable Client-Based Projects: Lessons from the Trenches
Lopez, Tara Burnthorne; Lee, Renee Gravois
Journal of Marketing Education, v27 n2 p172-188 2005
Despite the wide-ranging benefits of using client-based projects (CBPs) in the classroom, such projects can be overwhelming for instructors, and many shy away from the considerable workload and time commitment often required by CBPs. This article is designed to help marketing educators overcome such apprehensions and provide them with concrete tools to simplify CBPs and make them easier to manage. The authors discuss five principles they have developed for creating and implementing workable client projects. Their principles come directly "from the trenches" of their own experiences in planning and managing client-based projects across multiple courses. They address, for example, ways to customize CBPs to fit within specific course and professor time constraints, tips to manage the client relationship and students' expectations, and strategies to streamline the feedback process. They offer workbench-level insights and practices drawn from their own experiences that instructors can put into practice immediately. (Contains 3 tables.)
Descriptors: Marketing, Business Administration Education, Experiential Learning, Partnerships in Education, School Business Relationship, Theory Practice Relationship, Interpersonal Competence, Feedback (Response), Academic Achievement, Curriculum Design
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A