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Peer reviewed Peer reviewed
ERIC Number: EJ473848
Record Type: Journal
Publication Date: 1992
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0163-3252
EISSN: N/A
A Model Philosophy and Curriculum for Postsecondary Marketing Education Programs in Missouri.
Smith, Clifton L.
Journal of Studies in Technical Careers, v14 n2 p127-37 1992
Consensus building with 22 (of 26) postsecondary marketing educators established a core curriculum, mission statement, and articulation framework. Core marketing courses included principles of marketing, sales promotion, salesmanship, and management. (SK)
Descriptors: Articulation (Education), Core Curriculum, Curriculum Development, Educational Philosophy, Marketing, Postsecondary Education, Secondary Education
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Missouri
Grant or Contract Numbers: N/A