While the recession has slowed the overall growth of the "for profit"' child care sector, many new players are entering this arena bringing fresh perspectives and new energy. To glean some insight into how these new players view prospects for that sector, two of the new leaders, Tom Heymann and Gary Graves were interviewed. Heymann was appointed chairman and CEO of Knowledge Learning Corporation, which has become the second largest child care organization in North America (and most likely the world) with its recent acquisition of Children's World Learning Centers. Graves, who was appointed CEO of La Petite Academy in late 2002, also followed a path with strong emphasis on customer service in heading companies primarily in the restaurant industry for PepsiCo and most recently as COO of a national parking company. In the interview, they compare the child care industry with other industries in which they have worked, and identify in priority order the most serious current threats to their organizations.