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ERIC Number: EJ663920
Record Type: Journal
Publication Date: 2002
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0883-2323
EISSN: N/A
Schoolwork as Products, Professors as Customers: A Practical Teaching Approach in Business Education.
Emery, Charles R.; Tian, Robert G.
Journal of Education for Business, v78 n2 p97-102 Nov-Dec 2002
In a marketing course, students used the principles of product, price, place, and promotion to market their course work to the professor/customer. Assessment of 357 students over 4 semesters showed this experiential method resulted in higher achievement and greater understanding of customer expectations and satisfaction. (SK)
Descriptors: Assignments, Expectation, Experiential Learning, Higher Education, Marketing Education, Teacher Student Relationship
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A