The purpose of this article is to emphasize the need to develop unique physical activity and sport programs that specifically target the participation of nonathletic and nonactive girls. In addition, the authors provide an overview of an example of one such program, Project Destiny. A description of Project Destiny is provided in terms of its purpose, structure, and pilot implementation. The overall intention of the article is to describe a program that can serve as a model, to provoke thought, and to generate additional ideas among readers of how to evoke the participation of nonathletic pre-teen girls.