This report of a study of the activities of a secret planning board, formed to promote the nomination of Dwight Eisenhower through the intensive use of television, concludes that the significance of television planning in the 1952 Eisenhower campaign had less to do with the outcome of the election than with the first massive use of television with politics on a national stage. A discussion of the formation and strategies of the nine-man planning board makes up the major portion of the paper, while the remainder of the report focuses on the role of the Republican National Committee in utilizing the media to accentuate the "warmth of personality" of both Eisenhower and vice-presidental candidate Richard Nixon. (AEA)