In this inaugural column, the authors introduce Peter Palmer, erstwhile librarian at Bellaluna University who is being tasked with managing the library's and university's digital content as he begins his journey down the Digital Highway. As head of access services at Bellaluna University, Peter had been, by default, made responsible for managing digital content created by faculty and the library's special collections and content purchased by the library in the form of back files of digital journals and art images used by the Visual Arts Center (VAC). In subsequent columns, the authors will follow Peter as he speeds happily toward his destination, hits bumps in the road, and stops for refuelling or repairs, each time learning more about the road of digital libraries.