This handbook is designed to aid in developing a comprehensive program awareness effort to disseminate information on availability and accessibility of vocational programs at local, regional, and state levels. The first section focuses on developing a regional plan. It provides a suggested format for developing a county or regional plan and discusses audience and message. The remainder of the handbook is devoted to techniques to get the message to the audience. Practical suggestions and/or how-to-do-it ideas are included for preparing a news release, broadcasting, photography, open house/tours, brochures, speakers bureau, community involvement, displays/posters/bulletin boards, promotional ideas, slide presentations, proclamations, recognition/appreciation, TEMPO (information dissemination journal for Kentucky vocational education), journal articles, newsletters or bulletins, and interaction with other educators. Some samples and examples are provided. (YLB)