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Peer reviewed Peer reviewed
ERIC Number: EJ574844
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0022-0078
EISSN: N/A
Enhancing Consumer Choice: Are We Making Appropriate Recommendations?
Lee, Jinkook; Geistfeld, Loren V.
Journal of Consumer Affairs, v32 n2 p227-51 Win 1998
This study used conjoint analysis to identify consumer choice models. Results suggest a need to base choice-making aids on ideal choice models if the aid is to lead consumers to decisions consistent with true preferences. (Author/JOW)
Descriptors: Consumer Economics, Models, Tables (Data)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A