Around the world, children who can exercise their right to attend school spend a significant part of their lives within the education environment. Therefore, schools have a great deal of influence on children's development beyond the academic realm. Given this accessibility to children, schools have opportunities to help children develop positive character traits. Each community must determine what role schools will play in providing character education and what content would be delivered through character education programs. This article explores these issues associated with character education within Portugal, including who should be responsible for providing character education and how it can best be transmitted.