Candidates for public office in the United States frequently justify their positions on education policy priorities by stating the need to strengthen the nation's economic competitiveness against new global challengers. In this article, the authors investigate the consequences of this form of policy motivation for attitudes toward and support of public schooling in the United States. Using a national survey experiment where a two-question prime on international competitiveness is randomized across respondents, the authors test for differential responses to attitude items that have been included regularly since the 1970s in the Phi Delta Kappa/Gallup Poll and the General Social Survey. The results suggest that framing educational policy with the goal of enhancing international competitiveness lowers subjective assessments of the quality of local schooling without increasing interest in additional spending to improve the nation's education system. (Contains 12 notes, 4 tables and 1 figure.)