The current discourse on community college leadership makes much ado about the "new normal," or the collective influence of the social, economic, and political conditions under which people advance their organizations. To succeed in a changed environment, community colleges--many confronted with drastic budget cuts--must find ways to raise money independent of state and federal revenue. In this article, the author provides not merely an admonition to presidents to get on board with fundraising, but also a framework for thinking about institutional advancement that cuts across the entire organization. The author calls this approach Comprehensive Resource Development.