While split-plot designs have received considerable attention in the literature over the past decade, there seems to be a general lack of intuitive understanding of the error structure of these designs and the resulting statistical analysis. Typically, students learn the proper error terms for testing factors of a split-plot design via "expected mean squares". This does not provide any true insight as far as why a particular error term is appropriate for a given factor effect. We provide a way to intuitively understand the error structure and resulting statistical analysis in split-plot designs through building on concepts found in simple designs, such as completely randomized and randomized complete block designs, and then provide a way for students to "see" the error structure graphically. The discussion is couched around an example from paper manufacturing. (Contains 9 tables and 3 figures.)