What are middle school students' attitudes toward digital cheating and plagiarism? To answer the question, an empirical study was conducted in three middle schools using multiple focus groups and interviews. Students participated in the focus groups, and teachers, and parents participated in interviews. The study found that peer culture contributed to the deterioration of ethics among the students. The findings also indicated that activities that are engaging and relevant to students' own interests can help reduce plagiarism. Building a social community online and offline to help students understand the concept of plagiarism is particularly important at the middle school level.