This study examined the associations of popularity, substance use, athletic abilities, physical attractiveness, and physical and relational aggression with likeability by same-gender and cross-gender peers among early adolescents (N = 3,312; M age = 13.60, with 92.7% of the participants in the 12-14 age range). Data collection consisted of peer nominations in 172 classrooms of 34 secondary schools. Taking a goal-framing perspective, it was argued that key to understanding the association between popularity and likeability is the distinction between features that help to "achieve" popularity and features that help to "maintain" popularity. In support of our hypotheses, popularity and substance use, athletic abilities, and physical attractiveness (characteristics that help to become popular) contributed significantly to likeability, whereas physical and relational aggression (characteristics that help to maintain popularity) negatively predicted likeability. These specific nature of these effects depended on the reference group (same-gender vs. other-gender peers) and were further moderated by popularity. (Contains 5 tables.)