Cell phones are nearly ubiquitous in the college classroom. This study asks two primary questions regarding the making and breaking of in-class cell phone policies. In what manner are students using their phones and how can faculty members minimize the potential for phone-related distractions? To answer these questions we analyze original survey data from nearly 400 college students across multiple public and private universities to better understand the students' impulse to use their phones during class. Results from the survey demonstrate that more than 80% of students use their phone at least once per class and that students generally believe this to be an acceptable practice. These student data are supplemented with survey data from close to 100 college faculty to evaluate a range of policy options for dealing with this issue. From this analysis, it is clear that the policies most frequently implemented by instructors are typically perceived by students as the least effective.