ERIC Number: EJ130783
Record Type: Journal
Publication Date: 1975
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Inducing Resistance to Persuasive Attack: A Test of Two Strategies of Communication
Ullman, W. Richard; Bodaken, Edward M.
Western Speech, 39, 4, 240-48, F 75
Hypothesizes that the ability to create an attitude which would be resistant to later persuasive attack depends largely on whether the attitude is initially induced through direct persuasion or self-persuasion. Reviews a study designed to determine which technique produces greater resistance to subsequent persuasive attacks. (MH)
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