The units in the Persuasion Program are meant to help students develop a critical awareness of methods and techniques used by those who want to persuade or influence them, and to help the students develop a proficiency in the art of persuading others. In this program, TV, films, radio, newspapers, magazines, and all types of advertising are examined, analyzed, judged, and evaluated. The worktext provides a starting point and a guide to the program. Each of the three units--The Persuader and His Audience, The Persuader and His Image, and The Persuader and His Argument--begins with experiences of persuasive techniques in action. Students and teachers procure other input materials in addition to the samples provided in the workbook. The experiences in each unit are followed by a series of Inquire questions, a Discover section, Investigate questions, a Persuade page on which the student can jot down his own ideas for practicing a specific persuasion technique, and a Summarize page for personal observations. The teaching guide provides the teacher with the aim of the program, a discussion of inductive learning, pre- and post-testing, film listings with persuasion techniques involved, the Comparative Media Exercise to help students discover the strengths and weaknesses of different media, suggestions for inductive inputs, a film distributors key, guidelines for film discussion, "A Guide to McLuhan," and a Media Guide for Communication Education. (DB)