Educators often focus on enhancing student motivation and engagement. This article describes an activity with these aims, in which undergraduates (a) learn about theories and research on means of persuasion and (b) in small groups design and record a public service announcement (PSA) video, write a brief paper that outlines the theories used to design the video, and share their results with the class. PSAs are advertisements designed to serve community interests by raising awareness of and modifying public attitudes about significant public issues. Creating the PSA videos enables students to apply discipline-specific knowledge and persuasion strategies, work collaboratively, think creatively, and gain technical skills. Viewing the completed videos in class can enhance motivation and promote learning through class discussions.