Semi-structured interviews were conducted with 11 male collegiate student-athletes in a revenue-generating sport in an effort to better inform current academic support practitioners how to best serve this population. The inquiry focused on student-athlete perceptions of two areas: (1) perceptions regarding the expectations academic personnel have of the student-athletes' academic competence; and, (2) perceptions regarding factors the student-athletes believe impact their academic success. The student-athlete's own academic self-efficacy in relation to these perceptions is discussed as is the nature of the student-athletes' academic value. More so than expectations, issues of caring and autonomy emerged as the salient attributes of relationships and were recurrent themes in discussions surrounding academic personnel. Non-cognitive personal attributes such as effort and determination as well as time management skills were viewed as critical to academic success. Academic value was frequently tied to athletic opportunity. Results support previous findings regarding the salience of stigmatization and time management pressures facing student-athletes. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]