This study related standard self-report measures to an innovative approach (the autophotographic essay) as a way to provide insight into patterns of alcohol consumption and associated problem behaviors. College students (N = 135) completed self-report measures of alcohol consumption and created autophotographic essays of identity coded for alcohol content. Results indicated that "alcohol identity" related to a quantity-frequency alcohol measure, thereby replicating past findings, and also predicted alcohol-related problem behaviors rarely if ever depicted in self-photos (driving drunk, binge drinking, drinking for sake of getting drunk, and participating in drinking games). Findings suggest that alcohol identity predicts problematic alcohol use and support the photo essay as a promising methodology for exploring facets of behavior and personality.