How can public speaking instructors teach students how to be charismatic and confident speakers? The activity presented in this article suggests that instructors foster competent and charismatic presentational skills by having students channel the stylistic capabilities of an exceptional speaker. The activity requires students to take on the persona of Steve Jobs, founder and CEO of Apple Inc., a charismatic speaker who was well known for his captivating presentational abilities in his keynote addresses. When students take on the persona of Steve Jobs, they develop and showcase the fundamental qualities of charismatic presentations--such as purposeful eye contact, vocal inflection, and volume--through their performance of the role. In so doing, students practice the principles of public speaking with tangible results they can appreciate. A list of references and suggested readings is included.