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Peer reviewed Peer reviewed
ERIC Number: EJ486810
Record Type: Journal
Publication Date: 1994
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1049-0833
EISSN: N/A
The New York Trade Publishers and CD-ROM: Where Are They Heading?
Newmark, Eileen
CD-ROM Professional, v7 n4 p54-56,58-60,62-63 Jul-Aug 1994
Discusses the strategies top trade publishers, including Putnam New Media, Paramount Communications, Random House, Penguin USA, and Reader's Digest, are taking toward CD-ROM publishing. Strategies include purchasing electronic media companies; setting up an independent business; and building a new media business by integrating new efforts into the existing company. (KRN)
Descriptors: Change Strategies, Electronic Publishing, Entrepreneurship, Income, Investment, Optical Disks, Publishing Industry
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New York
Grant or Contract Numbers: N/A