Extension educators have used different methods to collect information for a needs assessment, including advisory committees, survey questionnaires, focus groups, interviews with key informants, or a combination of the former. This article describes the use of key informant interviews (agency personnel working with parents and young children) that investigated concerns about parents and needs of parents in their community, and summarizes issues uncovered related to family, agency, and community. Results identify important implications for the development of parenting programming with parents of young children and more in-depth future parenting education research.